We provide the level of marketing support that is right for you. From handling special projects to serving as your part-time marketing director, we're here to help you succeed.

Every project has a different sales goal, and a different target audience. Because of this every project requires a different mix of marketing techniques. We customize each marketing plan to cost-effectively achieve your goals. Here are some of the many tools we use:

Internet Marketing:

  • Search engine optimization
  • Information architecture, navigation and web usability
  • Partnerships with companies who share your target market
  • Online and offline member acquisition
  • Relationship marketing (creating a long-term relationship between you and your members)
  • Media planning and buying
  • Opt-in email campaigns
  • Affiliate programs
  • Event marketing
  • Guerrilla marketing/viral marketing

PR (Public Relations):

With www.travel-newswire.com (in development) we give you access to a large database of North American travel writers, compiled over the course of a decade of travel-related marketing projects. We know many of these writers personally. We can create broad press releases or targeted query letters to get your story in print.

Spokesman: Making a media-friendly professional available for radio, TV and print interviews vastly increases the likelihood that your story will receive coverage.

Crisis management:

We can develop a crisis plan, so you are ready when a major news event threatens your tourism business. Already in midst of a crisis? We can quickly get your side of the story out to the world media.